The business-making should nowadays focus on sustainability. This is the main aspect of the circular economy. The aim of this article is to analyze how sustainability is perceived in Slovakia. This issue is much less developed in Slovakia in comparison with the situation in other countries. Despite this fact, the companies have already started making effort in this area. The article looks for answers to questions such as: what the situation in relation to sustainability is; what has already been implemented; what is planned for the future; and how the customers will react to the elements of sustainability. The methodology includes the identification of significant aspects of the issue in the food industry. Pieces of secondary data were used in combination with the primary research. These were processed via the case study technique supplemented with a detailed comparison of the individual cases. The main findings show that entrepreneurs are aware of the necessity of a responsible and sustainable approach to their business-making. All the companies participating in the research are already trying to minimize the amount of waste in their products to mitigate their negative impact on the environment. Furthermore, up to almost 77% of them are preparing to implement a more structured approach regarding their waste management.
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